FAQ
Straight answers, no jargon.
What business owners ask us before signing up. Still wondering? Call (555) 555-0147 and talk to a strategist.
Getting started
How quickly will I see leads?
Most clients get their first leads within a few days of launch, which is day 12 to 14 of our sprint. Costs usually settle over the first 60 to 90 days as we test and trim wasted spend.
Do I need a new website?
No. We build separate landing pages for your ads and leave your main website alone. Many clients keep their site exactly as it is.
How much of my time does it take?
About two hours during the launch sprint: a kick-off call, a review of the page and a quick test call. After that, a 30-minute review once a month.
Leads & billing
What counts as a qualified lead?
A real person, in your service area, asking about something you offer, who hasn't contacted you in the last 60 days. Spam, duplicates and wrong numbers are never billed.
Are leads shared with my competitors?
Never. Every lead is exclusive to you, and we only work with one business per trade in each town.
Is there a minimum budget?
We recommend at least $1,000 a month in ad spend so tests reach meaningful numbers. Pay-per-lead plans start at 20 leads a month.
What if I want to cancel?
Give us 30 days' notice. You keep the ad accounts, pages, tracking numbers and all of your data.
Results & reporting
Can you guarantee results?
We can't guarantee a number of sales, and you should be wary of anyone who does. We do guarantee you'll never pay for an unqualified lead on a pay-per-lead plan.
How do you report on results?
A live dashboard updated hourly, plus a short monthly report showing leads, cost per lead, booked jobs and the tests we ran.
Will you work with my CRM?
Almost certainly. We sync with most popular CRMs and calendars, and can send leads by text or email if you don't use one.
Free funnel audit
Find out where your leads are leaking.
A 10-minute video teardown of your website, ads and follow-up, with the three fixes we'd make first.