About Funnelwise
Marketing that's measured in booked jobs.
A small team of marketers, designers and data nerds who think a lead is only worth something when it turns into a customer.
Monthly reportKole Plumbing · March 2016
- Calls booked
- 12 → 94
- Cost per call
- $88 → $23
Our very first report. The plumber was the founder's brother.
Our story
It started with one plumber.
In 2016 Dana Kole built a one-page site and a $20-a-day ad campaign for her brother's plumbing business. Within a year his van was booked three weeks out, and his friends wanted the same.
Funnelwise is still built on that idea: one clear offer, one short form, and someone who calls back fast. Today we run pipelines for 62 local businesses across 19 states, and we still report on booked jobs, not impressions.
$14.2MAd spend managed
186kLeads delivered
62Active clients
4.6xAverage return on ad spend
House rules
Four things we won't budge on.
Rule 01
You own everything
Ad accounts, pages, domains and data are in your name. If you leave, it all stays with you.
Rule 02
Leads, not likes
We report on calls, forms and booked jobs. Impressions and clicks are in the appendix.
Rule 03
Month to month
No 12-month lock-ins. If we're not earning our fee, you can walk with 30 days' notice.
Rule 04
One client per trade, per town
We won't run ads for your direct competitor in the same market. Ever.
The team
Small team. Senior people.
No junior account managers. The person on your kick-off call is the person running your campaigns.
DK
Dana Kole
Founder · Paid search
Has spent more of other people's ad budgets than she'd like to admit, carefully.
Google AdsOffers
RM
Ravi Mehta
Head of conversion
Runs the testing programme. Has opinions about button colours, backed by data.
A/B testsAnalytics
JO
Jess Okafor
Landing page designer
Designs for thumbs first. Every page she ships loads in under two seconds.
DesignSpeed
TB
Theo Brandt
Copywriter
Ex-newspaper reporter. Interviews your best customers and writes in their words.
CopyResearch
LS
Lucia Soto
Speed-to-lead team lead
Her team calls new leads back in four minutes, on average, seven days a week.
IntakeScripts
MW
Marcus Webb
Tracking & CRM
Makes sure every call and form is counted once, and lands where your team works.
TrackingCRM
Our toolkit
Wired up end to end.
We plug into the tools you already use, and set up the ones you're missing at no extra cost.
- Search adsGoogle and Bing
- Social adsFacebook and Instagram
- Local listingsMaps and local services
- Call trackingRecorded and tagged
- CRM syncLeads land where you work
- Live dashboardUpdated hourly
Free funnel audit
Find out where your leads are leaking.
A 10-minute video teardown of your website, ads and follow-up, with the three fixes we'd make first.