{"id":7,"date":"2026-10-26T19:43:54","date_gmt":"2026-10-26T19:43:54","guid":{"rendered":"https:\/\/demos.csbwebhost.com\/leadgen\/faq\/"},"modified":"2026-10-27T16:49:26","modified_gmt":"2026-10-27T16:49:26","slug":"faq","status":"publish","type":"page","link":"https:\/\/demos.csbwebhost.com\/leadgen\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section fnw-page-hero\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row fnw-row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p class=\"fnw-eyebrow\">FAQ<\/p>\n<h1>Straight answers, <mark>no jargon.<\/mark><\/h1>\n<p class=\"fnw-lead\">What business owners ask us before signing up. Still wondering? Call <a href=\"tel:+15555550147\">(555) 555-0147<\/a> and talk to a strategist.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section fnw-faq\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row fnw-row fnw-split fnw-split--top fnw-sticky-row\">\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_15_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone fnw-faq-main\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"fnw-faq-title\">Getting started<\/h2>\n<\/div><\/div>\n<div class=\"et_pb_accordion_0 et_pb_accordion et_pb_module et_flex_module fnw-accordion\">\n<div class=\"et_pb_accordion_item_0 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_open et_flex_module\"><h5 class=\"et_pb_toggle_title\">How quickly will I see leads?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>Most clients get their first leads within a few days of launch, which is day 12 to 14 of our sprint. Costs usually settle over the first 60 to 90 days as we test and trim wasted spend.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_1 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">Do I need a new website?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>No. We build separate landing pages for your ads and leave your main website alone. Many clients keep their site exactly as it is.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_2 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">How much of my time does it take?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>About two hours during the launch sprint: a kick-off call, a review of the page and a quick test call. After that, a 30-minute review once a month.<\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"fnw-faq-title\">Leads &amp; billing<\/h2>\n<\/div><\/div>\n<div class=\"et_pb_accordion_1 et_pb_accordion et_pb_module et_flex_module fnw-accordion\">\n<div class=\"et_pb_accordion_item_3 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_open et_flex_module\"><h5 class=\"et_pb_toggle_title\">What counts as a qualified lead?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>A real person, in your service area, asking about something you offer, who hasn't contacted you in the last 60 days. Spam, duplicates and wrong numbers are never billed.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_4 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">Are leads shared with my competitors?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>Never. Every lead is exclusive to you, and we only work with one business per trade in each town.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_5 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">Is there a minimum budget?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>We recommend at least $1,000 a month in ad spend so tests reach meaningful numbers. Pay-per-lead plans start at 20 leads a month.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_6 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">What if I want to cancel?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>Give us 30 days' notice. You keep the ad accounts, pages, tracking numbers and all of your data.<\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"fnw-faq-title\">Results &amp; reporting<\/h2>\n<\/div><\/div>\n<div class=\"et_pb_accordion_2 et_pb_accordion et_pb_module et_flex_module fnw-accordion\">\n<div class=\"et_pb_accordion_item_7 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_open et_flex_module\"><h5 class=\"et_pb_toggle_title\">Can you guarantee results?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>We can't guarantee a number of sales, and you should be wary of anyone who does. We do guarantee you'll never pay for an unqualified lead on a pay-per-lead plan.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_8 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">How do you report on results?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>A live dashboard updated hourly, plus a short monthly report showing leads, cost per lead, booked jobs and the tests we ran.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_accordion_item_9 et_pb_accordion_item et_pb_toggle et_pb_module et_pb_toggle_close et_flex_module\"><h5 class=\"et_pb_toggle_title\">Will you work with my CRM?<\/h5><div class=\"et_pb_toggle_content et_flex_module\"><p>Almost certainly. We sync with most popular CRMs and calendars, and can send leads by text or email if you don't use one.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_9_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone fnw-faq-side\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><aside class=\"fnw-gloss\"><p class=\"fnw-gloss-tag\"><svg class=\"fnw-ico\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"7\"\/><path d=\"M20 20l-4-4\"\/><\/svg>Marketing jargon, decoded<\/p><h3>The only five terms you need<\/h3><dl><dt>CPL <span>cost per lead<\/span><\/dt><dd>Ad spend divided by leads. The number we work hardest to bring down.<\/dd><dt>CVR <span>conversion rate<\/span><\/dt><dd>The share of visitors who become leads. Typical sites: 2%. Ours: around 10%.<\/dd><dt>ROAS <span>return on ad spend<\/span><\/dt><dd>Revenue for every $1 of ads. 4x means $4 back for each dollar.<\/dd><dt>A\/B test <span>split test<\/span><\/dt><dd>Showing two versions of a page to see which earns more leads.<\/dd><dt>Speed-to-lead<\/dt><dd>Time from form submission to first contact. Under five minutes is the goal.<\/dd><\/dl><a class=\"fnw-btn fnw-btn--block\" href=\"https:\/\/demos.csbwebhost.com\/leadgen\/contact\/#quote\">Get a free audit<svg class=\"fnw-ico\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/aside><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section fnw-cta\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row fnw-row fnw-cta-row\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_14_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p class=\"fnw-eyebrow\">Free funnel audit<\/p>\n<h2>Find out where your leads <mark>are leaking.<\/mark><\/h2>\n<p class=\"fnw-cta-sub\">A 10-minute video teardown of your website, ads and follow-up, with the three fixes we'd make first.<\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_10_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"fnw-cta-box\"><a class=\"fnw-btn fnw-btn--block\" href=\"https:\/\/demos.csbwebhost.com\/leadgen\/contact\/#quote\">Get my free audit<svg class=\"fnw-ico\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><a class=\"fnw-btn fnw-btn--ghost fnw-btn--block\" href=\"tel:+15555550147\"><svg class=\"fnw-ico\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 3h4l2 5-2.5 1.5a11 11 0 0 0 6 6L16 13l5 2v4a2 2 0 0 1-2 2A16 16 0 0 1 3 5a2 2 0 0 1 2-2z\"\/><\/svg>(555) 555-0147<\/a><p class=\"fnw-cta-note\"><svg class=\"fnw-ico\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg>Delivered within 2 business days<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":2,"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":24,"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/pages\/7\/revisions\/24"}],"wp:attachment":[{"href":"https:\/\/demos.csbwebhost.com\/leadgen\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}