{"id":5,"date":"2026-10-26T19:43:51","date_gmt":"2026-10-26T19:43:51","guid":{"rendered":"https:\/\/demos.csbwebhost.com\/leadgen\/about-us\/"},"modified":"2026-10-27T16:49:26","modified_gmt":"2026-10-27T16:49:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/demos.csbwebhost.com\/leadgen\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n
\n
\n
\n

About Funnelwise<\/p>\n

Marketing that's measured in booked jobs.<\/mark><\/h1>\n

A small team of marketers, designers and data nerds who think a lead is only worth something when it turns into a customer.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

<\/svg>Monthly report<\/span>Kole Plumbing \u00b7 March 2016<\/small><\/p>

<\/i><\/i><\/i><\/i><\/i><\/i><\/i><\/i><\/i><\/i><\/i><\/i><\/div>
Calls booked<\/dt>
12 \u2192 94<\/dd><\/div>
Cost per call<\/dt>
$88 \u2192 $23<\/dd><\/div><\/dl>

Our very first report. The plumber was the founder's brother.<\/p><\/div><\/div><\/div>\n<\/div>\n

\n

Our story<\/p>\n

It started with one plumber.<\/mark><\/h2>\n

In 2016 Dana Kole built a one-page site and a $20-a-day ad campaign for her brother's plumbing business. Within a year his van was booked three weeks out, and his friends wanted the same.<\/p>\n

Funnelwise is still built on that idea: one clear offer, one short form, and someone who calls back fast. Today we run pipelines for 62 local businesses across 19 states, and we still report on booked jobs, not impressions.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

$14.2M<\/strong>Ad spend managed<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

186k<\/strong>Leads delivered<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

62<\/strong>Active clients<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

4.6x<\/strong>Average return on ad spend<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

House rules<\/p>\n

Four things we won't budge on.<\/mark><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n
\n
\n

Rule 01<\/p>\n

You own everything<\/h3>\n

Ad accounts, pages, domains and data are in your name. If you leave, it all stays with you.<\/p>\n<\/div><\/div>\n<\/div>\n

\n

Rule 02<\/p>\n

Leads, not likes<\/h3>\n

We report on calls, forms and booked jobs. Impressions and clicks are in the appendix.<\/p>\n<\/div><\/div>\n<\/div>\n

\n

Rule 03<\/p>\n

Month to month<\/h3>\n

No 12-month lock-ins. If we're not earning our fee, you can walk with 30 days' notice.<\/p>\n<\/div><\/div>\n<\/div>\n

\n

Rule 04<\/p>\n

One client per trade, per town<\/h3>\n

We won't run ads for your direct competitor in the same market. Ever.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

The team<\/p>\n

Small team. Senior people.<\/mark><\/h2>\n<\/div><\/div>\n<\/div>\n
\n

No junior account managers. The person on your kick-off call is the person running your campaigns.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n

\n
\n

DK<\/p>\n

Dana Kole<\/h3>\n

Founder \u00b7 Paid search<\/p>\n

Has spent more of other people's ad budgets than she'd like to admit, carefully.<\/p>\n

Google Ads<\/span>Offers<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

RM<\/p>\n

Ravi Mehta<\/h3>\n

Head of conversion<\/p>\n

Runs the testing programme. Has opinions about button colours, backed by data.<\/p>\n

A\/B tests<\/span>Analytics<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

JO<\/p>\n

Jess Okafor<\/h3>\n

Landing page designer<\/p>\n

Designs for thumbs first. Every page she ships loads in under two seconds.<\/p>\n

Design<\/span>Speed<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

TB<\/p>\n

Theo Brandt<\/h3>\n

Copywriter<\/p>\n

Ex-newspaper reporter. Interviews your best customers and writes in their words.<\/p>\n

Copy<\/span>Research<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

LS<\/p>\n

Lucia Soto<\/h3>\n

Speed-to-lead team lead<\/p>\n

Her team calls new leads back in four minutes, on average, seven days a week.<\/p>\n

Intake<\/span>Scripts<\/span><\/p>\n<\/div><\/div>\n<\/div>\n

\n

MW<\/p>\n

Marcus Webb<\/h3>\n

Tracking & CRM<\/p>\n

Makes sure every call and form is counted once, and lands where your team works.<\/p>\n

Tracking<\/span>CRM<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Our toolkit<\/p>\n

Wired up end to end.<\/mark><\/h2>\n

We plug into the tools you already use, and set up the ones you're missing at no extra cost.<\/p>\n<\/div><\/div>\n<\/div>\n

\n